Fourthwall Pro overview
Updated October 29, 2026
In this article, you'll learn what Fourthwall Pro is, what makes it different from the free plan, and how to upgrade or cancel your subscription.
- What is Fourthwall Pro?
- Perks of Fourthwall Pro
- What about Fourthwall Free?
- How to upgrade
- How to cancel
- How to reactivate
What is Fourthwall Pro?
Fourthwall remains free with all the core tools you're familiar with, but for those wanting more, Fourthwall Pro is an optional paid plan with expanded features for users who need more flexibility.
Fourthwall Pro costs $19/month billed monthly, or $180/year billed annually (that works out to $15/month and saves $48 a year). It is built for teams that want to scale without limits by offering tools and perks to expand your catalog, collaborate with unlimited team members, and maximize digital product revenue. This is best for creators looking to launch unique bespoke products, manage large teams, or dive into digital sales.
What are the perks of Fourthwall Pro?
To learn more about Fourthwall Pro's perks, check out our plans page here. It has all the perks and benefits of Fourthwall Pro.
But here are some key features:
- 500 Max. Product Listings: Up to 500 active and hidden product listings, giving you the freedom to create an extensive catalog, from classic merch to unique items like plushies, candy, or other specialty products.
- Unlimited Team Members: Unlimited team members, perfect for creators collaborating with designers, assistants, or managers to run and expand their shop seamlessly.
- 0% Digital Product Fee: 0% platform fee on digital products, compared to 5% on Fourthwall Free, giving creators full control over revenue from e-books, courses, or digital downloads.
- Free shop credit: $10 of shop credit per month, so you can test products (for example, by ordering samples) before selling to ensure quality and consistency.
- Free .store Domain: You will receive a .store domain (or other options like .site, .tech, .online, and more) at no additional cost, helping you build a professional, branded storefront.
- Use of Fulfilled by Fourthwall: Fulfilled by Fourthwall, a service that stores, packs, and ships your self-sourced products from Fourthwall's warehouse, is available to eligible Pro accounts. To check if you're eligible, fill out the contact sales form.
- Higher Eli Usage Limit: Eli, the AI assistant in your dashboard, has a weekly usage limit on every plan. Pro includes a higher limit than Fourthwall Free.
- Priority Customer Support: Get faster, dedicated assistance from Fourthwall's support team whenever you need help, so you can keep your business running smoothly.
What about Fourthwall Free?
Fourthwall will always have a free plan. That's not going away. Pro was created for users and businesses that need more flexibility, but the free experience you already know and love will continue to be supported.
Fourthwall Free provides all the essential tools you need to offer a variety of products, manage your small team, and start selling right away.
Key Differences of Fourthwall Free:
- 50 Max. Product Listings: You'll be able to offer 50 products, including both active or hidden. For the average user, this is more than enough for a successful shop.
- Digital Product Fee: 5% platform fee on digital products.
- 2 Team Members: A maximum of 2 team members. Ideal for solo creators or very small teams, this ensures you can collaborate without needing a paid plan.
Your shop's exact limits are shown in Settings > Plan.
How to upgrade to Fourthwall Pro?
Upgrading to Fourthwall Pro is easy. Let's go through the steps to upgrade.
- Within your Fourthwall dashboard, go to Settings > Plan. Under Your plan, you will see your current plan. To upgrade to Pro, click Upgrade to Pro.
- This will pop up a window where you will see some of Fourthwall Pro's perks. Click Upgrade to Pro to proceed to the next step of selecting either a monthly ($19/month) or yearly ($180/year, which works out to $15/month) subscription to Fourthwall Pro. Click "Continue" to proceed.
- Next, you need to select an existing payment method (if added) or add a new one to pay for your Fourthwall Pro subscription. Click "Pay now" to complete the upgrade to Fourthwall Pro!
- If you have successfully upgraded to Fourthwall Pro, you will see the confirmation page welcoming you to Fourthwall Pro and giving you the options of claiming your .store domain, ordering samples, or returning to your dashboard.
- When you return to your dashboard, go to Settings > Plan to see your current Fourthwall plan and renewal date under Your plan.
How to cancel Fourthwall Pro?
You can cancel Fourthwall Pro at any time. However, you will keep Fourthwall Pro perks until the end of your billing cycle (either monthly or yearly).
- Within your Fourthwall dashboard, go to Settings > Plan. Under Your plan, you will see your current plan and your next billing cycle date. To cancel Fourthwall Pro, click Cancel subscription.
- That will open a pop-up window to confirm that you want to cancel your Fourthwall Pro subscription. You will also see the end date of your Fourthwall Pro perks (the end of your billing cycle). Click "Cancel subscription" to complete the cancellation process.
- Once you have completed the cancellation process, you will be returned to your dashboard. Go to Settings > Plan to see your pending cancellation under Your plan, along with the end date of your Fourthwall Pro perks.
Reactivating your Fourthwall Pro Subscription
Changed your mind about cancelling Fourthwall Pro? No worries; you can cancel the cancellation (lol!)
- To reactivate your Fourthwall Pro, go to Settings > Plan in your Fourthwall dashboard and find Your plan.
- There, click on "Reactivate subscription," and a pop-up screen will appear to confirm your reactivation. Click on "Renew subscription" to complete the process.
