Manage multiple storefronts on Fourthwall

Updated June 8, 2026

Learn the current limits of running multiple storefronts on Fourthwall and how to use domain redirects as a workaround

Creators often want to manage multiple storefronts for different product lines, audiences, or brands. While this is possible on Fourthwall, there are important limitations and workarounds to be aware of.

Can I run multiple storefronts under one account?

Yes. You can create and manage multiple storefronts using the same email and login credentials. Each storefront operates as its own shop, with separate settings, payouts, and product catalogs.

caution

Use the same email and password to add a second storefront. When you sign up for the new shop, enter the exact email and password from your existing Fourthwall login. Entering a different email creates a brand new Fourthwall account, not a second storefront on your existing login. The system uses your credentials to attach the new shop to the same login.

How to create another storefront

Create another storefront from your dashboard. The new shop is created right away, and your dashboard switches over to it.

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The Create a new shop button may not appear for all accounts yet. If you can't find it in your profile menu, contact support@fourthwall.com and the team can set up your second storefront for you.

Create a new shop from your dashboard

Step 1: In your dashboard, click your profile menu at the bottom left of the sidebar.

Step 2: Open the Your shop submenu, then click Create a new shop.

Step 3: Fill in the details for your new shop in the modal. If you're an agency or partner setting this up on someone else's behalf, check the This site is for someone else box.

Step 4: Click Create. Your new shop is created immediately, and the dashboard redirects to it.

Once created, you can switch between storefronts from your dashboard.

Common issue: Google sign-in redirects to existing store

If you use Google sign-in (OAuth) to log in, clicking Start now may redirect you back to your existing storefront instead of showing the new store setup flow. This happens because Google OAuth automatically authenticates your session and routes you to the store already linked to your Google account, so the new-shop signup flow never gets a chance to load.

Signing in with email and password gets around this. Manual login lets the system see that you're creating a second storefront on your existing login, so it presents the new shop setup flow instead of dropping you into your existing dashboard.

How to fix it

• Use email and password login. Instead of clicking the Google sign-in button, enter the same email and password from your existing Fourthwall login. This gives the system a chance to present the new store setup flow rather than auto-routing you to your existing shop.
• Use an incognito or private browser window. Open a private window, go to Fourthwall.com, click Start now, and log in with email and password. This prevents your existing Google session from interfering.
• Contact support. If the redirect persists after trying both methods above, reach out to support@fourthwall.com. The team can help set up your second storefront directly.

Already have two shops on separate accounts?

If you already created your shops on two different email addresses, you can't merge them into one login. Instead, use a Team Invite to access both dashboards from a single login: from the dashboard of one shop, invite the email address tied to your other shop as a Super Admin. Once accepted, that login can switch between both dashboards from the profile menu.

For step-by-step instructions, see Manage team roles and permissions in Fourthwall.

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Important Notes:

• Payouts: each shop will need to be set up with its own Stripe Connect account for payouts. You can use the same bank/card details, but Stripe Connect accounts will be different.
• Plans are per store: Benefits, product limits, and Pro features apply to each shop individually. Upgrading one store does not upgrade all stores under your login.
• Separate branding and products: Each storefront can have its own design, URL, and catalog.

Alternatives to running multiple storefronts

If you would not like to juggle separate stores, you can use these approaches:

• Single store with multiple categories: Keep your products under one store, but organize them into collections (e.g., "Courses," "Prints," "Merch") accordingly.
• Multiple domains in one store: You can connect one primary custom domain to your Fourthwall store. Additional domains can be set up to redirect to the primary domain through your domain provider.Example:
  • artbyaustin.shop - Primary store
  • austinprints.com - Redirects to primary store
  • austincourses.com - Redirects to primary store

Here is a general process:

1. Access your domain management console: Log in to the control panel of your domain registrar (e.g., GoDaddy, Namecheap) or hosting provider (e.g., Hostinger, DreamHost).
2. Locate the redirect tool: Look for a section called "Domain Redirects," "URL Forwarding," or similar.
3. Start a redirect: Click on the option to create a new redirect or add a redirect.
4. Configure the redirect:

• Source domain/path: Specify the domain or the specific URL path you want to redirect.
• Destination URL: Enter the full URL (e.g., https://newdomain.com) to which visitors should be sent.
• Redirect type: Choose between a 301 redirect for permanent moves or a 302 redirect for temporary situations.

5. Save and confirm: Save your settings to activate the redirect.

This is a good option if you want to market different product lines under separate URLs but manage only one store backend.

When should you use multiple storefronts vs. redirects?

• Multiple storefronts are best if you want separate branding, distinct product lines, or different customer bases. For example, one store for art, another for training courses.
• Redirects: Best if you want one central store, but promote it through different branded domains.