---
title: Eli Actions
shortDescription: Use Eli to create products, update shop settings, and set up promotions through natural language commands in your dashboard.
articleType: Tutorial
primaryTopic: eli-ai-actions
categories:
  - Creator Dashboard
  - Products
  - Promotions
tags:
  - eli-actions
  - ai-assistant
  - create-products
  - bulk-edit
  - shop-settings
  - promotions
  - dashboard-tools
  - natural-language
  - account-settings
  - eli
tasks:
  - Turn Eli on or off in account settings
  - Create a product with Eli
  - Bulk-edit shop settings with Eli
  - Create a promotion with Eli
  - Use natural language to manage your shop
  - Mark all products as public with Eli
  - Set a theme live with Eli
terms:
  - eli
  - eli actions
  - ai assistant
  - enable eli
  - disable eli
  - turn off eli
  - ai settings
  - create product with ai
  - bulk edit settings
  - natural language commands
  - eli create promotion
  - free shipping promotion
  - ai shop assistant
  - use eli
  - personal assistant
labels:
  - eli
  - ai-assistant
  - dashboard-tools
  - account-settings
  - promotions
contextString: Eli is a Fourthwall Pro feature. Turn it on or off from Account > AI in your dashboard.
breadcrumbPath: "Manage my shop > Shop Settings > Eli Actions"
path: manage-my-shop/shop-settings/eli-ai-actions
last_updated: '2026-05-25'
---

# Eli Actions

Eli is the AI assistant built into the Fourthwall dashboard. With Eli Actions, you can create products, bulk-edit shop settings, and set up promotions using plain language instead of navigating through menus. Describe what you want, and Eli takes care of the rest.

## What Eli can do

Eli Actions covers three main areas of your shop:

1. **Product creation.** Tell Eli what you want to sell and it builds the product listing for you.
2. **Bulk shop settings.** Ask Eli to change settings across your shop in one command.
3. **Promotions.** Describe the discount you have in mind and Eli creates it.

[Image: The "Change status from HIDDEN to PUBLIC" and "Add $1 to every variant price" features are shown. All 8 products are selected to be made public and have their prices raised.]

## Turn Eli on or off

To turn Eli on or off, go to [**Account**](https://my-shop.fourthwall.com/admin/dashboard/account/ai/?redirect) > **AI** and toggle **Enable Eli (personal assistant)**. You can switch it on or off at any time.

[Image: The Account > AI settings page showing the "Enable Eli (personal assistant)" toggle in the on position.]

Fourthwall does not train AI on your personal data, shop information, or creative assets. Your business intelligence remains yours alone.

Eli is a Fourthwall Pro feature. If you're not on Fourthwall Pro, you'll see a **Feature available only to Pro users** message on the AI settings page and the toggle stays locked.

## Create products with Eli

Eli can create a product from a plain-language description. Examples of requests that work:

- "Use this logo on a mug"
- "Create a t-shirt with my latest design"
- "Add a hoodie to my shop with this artwork"

Eli picks the right product type, applies your design, and sets up the listing. You can review and adjust the details before publishing.

To create a product with Eli:

1. Open the Eli chat panel from your dashboard.
2. Type a product request in your own words.
3. Review the product details Eli creates.
4. Make any changes you want, then publish.

Being specific about the product type and design gives Eli more to work with. "Put my cat logo on a black mug" produces a better result than "make a product."

## Bulk-edit shop settings

Instead of clicking through each setting one by one, ask Eli to make changes across your shop in a single request. Examples:

- "Mark all my products as public"
- "Set my new theme live"
- "Hide all out-of-stock products"

Eli applies the changes and confirms what it updated so you can verify.

[Image: Here are your previews on both mugs! A white glossy mug that costs $5.95 and a black glossy mug that costs $8.95. Create this mug.]

Eli can update product visibility, theme settings, and other shop-wide configurations. Storefront editing (custom layout and design changes) is not yet supported through Eli.

## Create promotions with Eli

Setting up discounts and promotions is as simple as describing what you want. Examples:

- "10% off everything"
- "Free shipping in the US"
- "Buy 2, get 1 free on all t-shirts"

Eli creates the promotion with the rules you described. You can review the details and adjust conditions like expiration dates or product exclusions before activating.

To create a promotion with Eli:

1. Open the Eli chat panel.
2. Describe the promotion you want.
3. Review the promotion details and conditions.
4. Confirm to activate.

Eli-created promotions work alongside your existing ones. Check your [**Promotions**](https://my-shop.fourthwall.com/admin/dashboard/promotions/?redirect) page to see all active promotions.

## Frequently asked questions

### Does Eli replace the regular product creation flow?

No. Eli is an additional way to create products. You can still use the full product editor in your dashboard for more detailed control.

### Can Eli edit existing products?

Eli can bulk-edit shop settings like product visibility, but for detailed changes to individual product listings (descriptions, pricing, images), use the product editor directly.

### Is there a limit to how many actions Eli can perform?

There is no hard limit. You can use Eli as often as you need to create products, update settings, and manage promotions.

### Can I undo changes Eli makes?

Yes. Any changes Eli makes follow the same rules as manual changes. You can edit or revert them from the relevant section of your dashboard.

### How do I turn Eli off?

Go to [**Account**](https://my-shop.fourthwall.com/admin/dashboard/account/ai/?redirect) > **AI** and toggle **Enable Eli (personal assistant)** off. You can turn it back on from the same page whenever you want.

### Does Fourthwall train AI on my data?

No. Fourthwall doesn't train AI on your personal data, shop information, or creative assets. Your business intelligence remains yours alone.
