--- title: Setting Up Analytics and Tracking shortDescription: Add Google Analytics (GA4), Meta Pixel, and TikTok Pixel to your Fourthwall shop and track conversions alongside native Fourthwall analytics. articleType: Setup Guide primaryTopic: analytics-tracking categories: - Integrations - Analytics tags: - google-analytics - ga4 - meta-pixel - tiktok-pixel - analytics - tracking - third-party-analytics - tracking-pixels tasks: - Add Google Analytics GA4 to a Fourthwall shop - Add Meta Pixel to a Fourthwall shop - Add TikTok Pixel to a Fourthwall shop - Verify that tracking is working correctly - Understand the difference between native Fourthwall analytics and third-party tracking terms: - google analytics fourthwall - ga4 fourthwall - meta pixel fourthwall - tiktok pixel fourthwall - add tracking pixel fourthwall - analytics setup fourthwall - google analytics 4 fourthwall - tracking id fourthwall - analytics tracking fourthwall - facebook pixel fourthwall - third party analytics fourthwall - fourthwall analytics dashboard - add google analytics to fourthwall - add facebook pixel to fourthwall labels: - analytics - tracking - google-analytics - meta-pixel - tiktok-pixel contextString: Available on all Fourthwall plans. Add tracking pixels from Dashboard > Analytics > Tracking Pixels. No coding required. breadcrumbPath: "Manage my shop > Apps, features, and integrations > Setting Up Analytics and Tracking" path: manage-my-shop/apps-features-and-integrations/setting-up-analytics-and-tracking relatedModules: - name: tracking-pixels route: /admin/dashboard/analytics/overview/tracking-pixels - name: apps-meta route: /admin/dashboard/apps/meta - name: analytics-v2-report-sessions-by-source route: /admin/dashboard/analytics-v2/reports/sessions_by_source/ - name: analytics-v2-report-conversion-rates route: /admin/dashboard/analytics-v2/reports/conversion_rates/ last_updated: '2026-04-29' --- # Setting Up Analytics and Tracking Fourthwall includes built-in analytics that show traffic, sales, and conversion data with no setup required. For deeper attribution, ad retargeting, or integration with existing marketing tools, you can also add Google Analytics (GA4), Meta Pixel, or TikTok Pixel. All tracking pixels are added from the same place in your dashboard. ## Native Fourthwall analytics Fourthwall's built-in analytics are under **Analytics** in the left navigation of your dashboard. They are on by default and require no setup. Native analytics show: - Sessions and traffic sources - Sales revenue and order counts - Conversion rates by product and traffic source - Supporter geography and device data Native analytics are the fastest way to understand how your shop is performing. ## Third-party tracking pixels Third-party pixels let you share data with external platforms for ad attribution, retargeting, and integration with existing marketing tools. Fourthwall supports three pixels: - **Google Analytics (GA4).** Track site traffic and behavior in your Google Analytics account. - **Meta Pixel.** Track visitors for retargeting ads on Facebook and Instagram. - **TikTok Pixel.** Track conversions and build audiences for TikTok ads. All pixels are added from **Analytics > Tracking Pixels** in your dashboard. ## How to add Google Analytics (GA4) 1. Go to **Analytics > Tracking Pixels** in your Fourthwall dashboard. 2. Find **Google Analytics** and click **Add**. 3. Enter your **GA4 Measurement ID** (format: `G-XXXXXXXXXX`). 4. Save the settings. Fourthwall sends standard GA4 events automatically: page views, product views, add-to-cart, and purchases. You do not need to add custom event code. To find your Measurement ID, go to your Google Analytics account, open **Admin**, select your property, and click **Data Streams**. Your Measurement ID appears at the top of the stream details. ## How to add Meta Pixel 1. Go to **Analytics > Tracking Pixels** in your Fourthwall dashboard. 2. Find **Meta Pixel** and click **Add**. 3. Enter your **Pixel ID** from Meta Events Manager. 4. Save the settings. Fourthwall fires standard Meta Pixel events: PageView, ViewContent (product views), AddToCart, and Purchase. These events include all standard metadata Meta expects. For retargeting and more accurate conversion tracking, Meta also offers the Conversions API. For full setup details see the articles on setting up Meta Pixel for retargeting ads and connecting Facebook Conversions API to your Fourthwall site. ## How to add TikTok Pixel 1. Go to **Analytics > Tracking Pixels** in your Fourthwall dashboard. 2. Find **TikTok Pixel** and click **Add**. 3. Enter your **Pixel ID** from TikTok Ads Manager. 4. Save the settings. Fourthwall fires TikTok Pixel events for page views, product views, add-to-cart, and purchases, so you can run TikTok conversion campaigns and build remarketing audiences. To find your Pixel ID, go to your TikTok Ads Manager account, open **Assets > Events**, and select **Web Events**. Your Pixel ID appears in the pixel list. ## How to verify tracking is working After adding a pixel, confirm it is firing before running ads. - **Google Analytics (GA4).** Install the Google Analytics Debugger Chrome extension, visit your shop, and check for events in the browser console. You can also use the **Realtime** report in GA4 to confirm sessions are being recorded. - **Meta Pixel.** Install the Meta Pixel Helper Chrome extension, visit your shop, and confirm the pixel fires. You can also use **Test Events** in Meta Events Manager. - **TikTok Pixel.** Install the TikTok Pixel Helper Chrome extension, visit your shop, and confirm events appear. Test events are also available in TikTok Ads Manager under **Web Events**. ## Frequently asked questions ## Do I need third-party analytics if I already use Fourthwall analytics? Not necessarily. Fourthwall analytics covers most common use cases: traffic, sales, and conversions. Third-party pixels add value if you run paid ads (Meta and TikTok Pixel), need data in your existing Google Analytics setup, or want to retarget visitors. ## Can I use all three pixels at the same time? Yes. Each pixel is independent. You can run Google Analytics, Meta Pixel, and TikTok Pixel simultaneously with no conflicts. ## Will adding pixels slow down my shop? Pixels load asynchronously and should not affect page speed. Fourthwall loads pixel code in a way that does not block page rendering. ## Do pixels fire on supporter-facing checkout? Fourthwall fires purchase events, including order value and product data, on the order confirmation page. This means conversion data reaches your third-party tools for completed purchases. ## Does adding a pixel affect the Fourthwall native analytics? No. Native Fourthwall analytics and third-party pixels operate independently. Adding a pixel does not change what appears in your Fourthwall dashboard.