--- title: Manage multiple storefronts on Fourthwall shortDescription: Learn how to manage multiple brands on a single account by creating separate storefronts or using domain redirects. articleType: Tutorial primaryTopic: manage-multiple-storefronts categories: - Account Management - Custom Domain - Store Design tags: - multi-store - storefront-management - domain-redirect - url-forwarding - custom-domain - stripe-connect - account-management - brand-management - google-sign-in tasks: - Create a new shop from your dashboard - Create a second storefront - Switch between storefronts - Set up domain redirect to storefront - Run multiple shops under one account - Fix Google sign-in redirect when creating a second store - Access two existing shops from one login with a team invite terms: - multiple stores - second shop - multi-store - another storefront - create a new shop - create new shop button - domain redirect - URL forwarding - 301 redirect - two shops one account - switch stores - Google sign-in redirect - OAuth login second store - agency partner shop - team invite super admin labels: - account-management - multi-store - domain-setup contextString: Available on all plans. Each storefront requires its own Stripe Connect account for payouts. breadcrumbPath: "Getting started > Setting up your shop > Manage multiple storefronts on Fourthwall" relatedModules: - name: settings-domain route: /admin/dashboard/settings/domain/ - name: theme-editor-pages route: /admin/dashboard/store-design/pages/ - name: theme-editor-themes route: /admin/dashboard/store-design/themes/ - name: theme-editor-layout-checkout route: /admin/dashboard/store-design/layout/checkout - name: theme-editor-layout-home route: /admin/dashboard/store-design/layout/index path: getting-started/setting-up-your-shop/go-further/manage-multiple-storefronts-on-fourthwall last_updated: '2026-06-08' --- # Manage multiple storefronts on Fourthwall You can create and manage multiple storefronts on Fourthwall using the same email and login credentials. Each storefront operates independently with its own settings, payouts, and product catalog. Two main approaches exist: separate storefronts or domain redirects pointing to a single store. ## Can I run multiple storefronts under one account? Yes. Fourthwall supports multiple storefronts under a single login. Each storefront has its own branding, URL, product catalog, and Stripe Connect payout account. Use the same email and password when signing up for the second storefront. Entering a different email creates a brand new Fourthwall account, not a second storefront on your existing login. The system uses your credentials to attach the new shop to the same login. ## How to create another storefront The new shop is created right away, and your dashboard switches over to it automatically. Note: The **Create a new shop** button may not appear for all accounts yet. If you can't find it in your profile menu, contact [support@fourthwall.com](mailto:support@fourthwall.com) and the team can set up your second storefront for you. 1. In your dashboard, click your **profile menu** at the bottom left of the sidebar. 2. Open the **Your shop** submenu, then click **Create a new shop**. [Image: Fourthwall dashboard left panel showing Your shops section with two shops listed and a Create a new shop option at the bottom] 3. Fill in the details for your new shop in the modal. If you're an agency or partner setting this up on someone else's behalf, check the **This site is for someone else** box. [Image: Create a new site modal with a Site name field, a This site is for someone else checkbox, and Cancel and Create site buttons] 4. Click **Create**. Your new shop is created immediately, and the dashboard redirects to it. Once created, you can switch between storefronts from your dashboard. ## Common issue: Google sign-in redirects to existing store If you use Google sign-in (OAuth) to log in, clicking **Start now** may redirect you back to your existing storefront instead of showing the new store setup flow. Google OAuth automatically authenticates your session and routes you to the store already linked to your account, so the new-shop signup flow never gets a chance to load. To fix it: - **Use email and password login.** Instead of clicking the Google sign-in button, enter the same email and password from your existing Fourthwall login. This gives the system a chance to present the new store setup flow rather than auto-routing you to your existing shop. - **Use an incognito or private browser window.** Open a private window, go to [Fourthwall.com](https://fourthwall.com/), click **Start now**, and log in with email and password. This prevents your existing Google session from interfering. - **Contact support.** If the redirect persists after trying both methods above, reach out to [support@fourthwall.com](mailto:support@fourthwall.com). The team can help set up your second storefront directly. ## Already have two shops on separate accounts? If you already created your shops on two different email addresses, you can't merge them into one login. Instead, use a Team Invite to access both dashboards from a single login: from the dashboard of one shop, invite the email address tied to your other shop as a **Super Admin**. Once accepted, that login can switch between both dashboards from the profile menu. For step-by-step instructions, see [Manage team roles and permissions in Fourthwall](/manage-my-shop/shop-settings/manage-team-roles-and-permissions-in-fourthwall). Important notes for multiple storefronts: - **Payouts**: each shop requires its own Stripe Connect account for payouts. You can use the same bank or card details, but the Stripe Connect accounts are separate. - **Plans are per store**: Pro features, product limits, and plan benefits apply to each shop individually. Upgrading one store does not upgrade all stores under your login. - **Separate branding and products**: each storefront can have its own design, URL, and catalog. ## Alternatives to running multiple storefronts If you prefer to manage only one store, two approaches work well: - **Single store with multiple collections**: keep all products under one store and organize them into collections (e.g., "Courses," "Prints," "Merch"). - **Multiple domains redirecting to one store**: connect one primary custom domain to your Fourthwall store, then set up additional domains to redirect to it through your domain registrar. Example: - artbyaustin.shop: Primary store - austinprints.com: Redirects to primary store - austincourses.com: Redirects to primary store To redirect a secondary domain to your primary Fourthwall store: 1. Log in to the control panel of your domain registrar (e.g., GoDaddy, Namecheap) or hosting provider (e.g., Hostinger, DreamHost). 2. Find the section called "Domain Redirects," "URL Forwarding," or similar. 3. Create a new redirect. 4. Configure the redirect: - **Source domain/path**: the domain or URL path you want to redirect from. - **Destination URL**: the full URL of your primary Fourthwall store (e.g., https://artbyaustin.shop). - **Redirect type**: choose 301 (permanent) for a permanent move, or 302 (temporary) for a temporary situation. 5. Save your settings to activate the redirect. This lets you market different product lines under separate branded domains while managing only one store backend. ## When should you use multiple storefronts vs. redirects? - **Multiple storefronts** are best when you want completely separate branding, distinct product lines, or different audiences. For example, one store for art prints and another for online courses. - **Redirects** are best when you want one central store but promote it through different branded domains.